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Commercial Strategy

Commercial strategy for regulated and consumer product

Access structure, pricing, channel design, and e-commerce deployment for international manufacturers who need to operate under local regulation without losing commercial speed. Your product reaches the market with the strategy that fits the product type — prescription, OTC, medical device, cosmetic, supplement — and the right channel for the target market.

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Our Focus

It’s about providing tailored services—all under one roof. Today, marketing goes beyond managing social media and automating your CRM funnel. For IRIS, it’s about supporting our clients with their real needs, based on regulatory requirements for entering a new market (Ecuador).

Our Services

Targeted Marketing

We are not influencers; our focus is on providing real solutions to our clients’ strategic needs to help them enter a new market.

Comprehensive Technology Solutions

Get comprehensive support for your product launch in Ecuador—from regulatory solutions to the sale and delivery of your product to your customers.

Access

Gaining access to the Ecuadorian market is not easy. This is not due to explicit business rules, but rather to the implicit ones. IRIS supports clients by focusing on helping them navigate the uncertainties involved in gaining market access.

Soluciones de Apoyo Marketing

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Is there a service you can't find on our website?

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